One of the United Kingdom's leading mobile network providers made a significant announcement on Sunday, targeting parental concerns directly.

They have taken a pioneering stance by advocating that children under the age of 11 should not be given smartphones, a bold move in today's digitally driven society.

This recommendation comes amid growing debates about the impact of early smartphone exposure on children's development and well-being.

The company's decision is based on extensive research and consultation with child development specialists, underlining the potential risks associated with premature digital exposure.

They plan to launch an awareness campaign, aimed at educating parents on the benefits of delaying smartphone use among children.

This initiative seeks to empower parents with information, enabling them to make informed decisions about their children's digital consumption.

The move has sparked a broader conversation about digital responsibility and the role of technology in children's lives, with the telecom giant leading the charge towards a more cautious approach.