In a significant leap forward for wearable technology inclusivity, Plethys has unveiled a product designed to enhance smartwatch sensor accuracy for individuals with tattoos, darker skin shades, significant body mass, dense body hair, or traits that impede blood circulation, marking a critical advancement in making smart devices accessible to a broader audience.

Despite the widespread adoption of smartwatches as crucial health monitoring devices over the past decade, a segment of the population has faced challenges in fully benefiting from these gadgets due to physiological factors such as tattoos, obesity, or darker complexion that interfere with the device's optical heart rate sensors, leading to unreliable health data tracking.

This issue points to a broader concern within the industry about developing technology that caters universally, sparking discussions on inclusivity and even prompting litigation against manufacturers for perceived biases, as these devices often fail to serve every segment of their user base effectively.

With an estimated 225 million individuals using smartwatches by 2024, contributing to a booming $48 billion industry within the United States, there's an alarming number of users — between 2 million and 11 million — potentially facing hurdles in harnessing the full potential of their health and fitness trackers due to these sensor issues, highlighting a significant oversight in user experience design.

In response to these challenges, many users have turned to social media for guidance, sharing tips and alternative solutions to circumvent sensor limitations, ranging from additional purchases to DIY modifications, though such efforts often yield mixed results.

San Diego State University MBA graduate Andrew Gladue witnessed firsthand the struggles users face, leading him to establish Plethys with the ambition of delivering a cost-effective, commercial solution aimed at enhancing smartwatch accessibility for everyone, regardless of their physical attributes.

After successful preliminary trials, Plethys is gearing up to launch its patent-pending product on Amazon in late 2024, offering a complimentary trial to U.S. residents keen on improving their smartwatch's reliability through a groundbreaking approach that optimizes the device's sensor function, aiming to bridge the gap in wearable technology inclusivity.