Apple defied China's smartphone market slump by posting a 23% year-over-year jump in iPhone sales in early 2026, with Counterpoint Research noting a broader market decline of about 4% in the same period.
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0Apple grew iPhone shipments in China even as the broader smartphone market contracted in early 2026, defying geopolitical headwinds and economic softness through premium branding, disciplined channel pricing, and a deep supply chain that rivals find hard to match.
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00Apple posts a strong start in China with a 23 percent year over year rise in smartphone sales in early 2026 as industry headwinds press rivals and subsidies help sustain demand while memory costs weigh on pricing strategies.
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