The following information is provided courtesy of OPPO. Foldable smartphones are experiencing a resurgence and their popularity is growing rapidly. The shape factor is exhibiting robust growth, with a forecasted compound annual growth rate of 114% between the years 2019 and 2025.
China is at the forefront of shaping this smartphone model and contributed to 26% of the global market in the past year, thereby playing a central role in the evolution of foldable smartphones. Within Asian markets, the OPPO has emerged as a leader of the foldable trend via its OPPO Find N2 Flip model.
This model has propelled to the top of China's foldable smartphone sector by acquiring roughly 15% of the market share in the span of January to May 2023. This success clearly highlights consumer interest in foldable smartphones and the unique user experience they offer.
To capitalize on this interest, OPPO has established a benchmark in providing exemplary user experiences when it comes to foldable smartphones. The brand associates itself with innovation and has improved the split-mode, interactive gestures, and capabilities of free-hovering on Find N series' devices.
Additionally, the brand has optimized parallel window functionalities which enhance your digital experiences. The upgrades in the Find N series have prompted users to transition from being mere trial users of foldable products to becoming devoted users who intensely use them in all aspects of their everyday lives.
Developing the Find N series has been a product of 4 years of intensive research and development and six generations of prototypes, with research dating back to April 2018. The making of OPPO's first foldable can be traced back five years since the prototype was conceived. The brand endured this extensive process to resolve two significant issues with existing foldable phones: apparent creases on display and reservations about its longevity.
In line with this, OPPO chose a hinge for the Find N model. The hinge was developed using the industry-leading waterdrop method, which is known for its durability. The Flexion hinge of Find N is made from high-strength, aircraft-grade steel and polymer. This makes the Find N model remarkably sturdy and thin while simultaneously facilitating seamless folding. The Find N series embeds form and function, allowing flexibility and long-term usage.