Micromax, a smartphone manufacturer based in New Delhi, is reportedly considering a move into the electric vehicle production field in India. The company has faced strong competition locally, particularly from Chinese brands, leading to layoffs of staff across India. Senior executives have also left the company. Micromax has experienced a decline in smartphone shipments within the country. The company is planning to compete in the electric vehicle market against companies like Ather Energy, Matter Aera, and Ola Electric.

The recent layoffs and executive departures have apparently been partially triggered by this potential pivot towards electric vehicle manufacturing. Those who have departed include the Chief Product Officer and Chief Business Officer, reflecting significant changes at the top level. Additionally, Co-founder Vikas Jain, who took over as Managing Director from Rahul Sharma in April 2021, has also left the company, which was once the leading smartphone maker in India, according to a report by TechCrunch.

Micromax managed to outperform Samsung and became the country's number one smartphone producer in August 2014. At that time, the company announced plans to produce smartphones with Microsoft's mobile operating system, along with Android smartphones. A year after, Micromax was the tenth largest phone brand. However, the firm's success was short-lived because Chinese smartphone manufacturers like Xiaomi, Oppo, and Vivo presented stiff competition in subsequent years with their competitively priced offerings.

In February, Micromax's founders Rajesh Agarwal, Sumeet Kumar, and Vikas Jain established a firm named Micromax Mobility. According to reports citing three former employees, the new company initially intends to focus on two-wheeler electric vehicles. TechCrunch claims, based on reports from two sources, that the company is revamping an office in Gurugram to start its journey in the mobility sector.

Micromax so far hasn't formally disclosed its plans, but the alleged venture would put it in direct competition with popular electric vehicle brands like Ather Energy, Matter Aera, and Ola Electric. There's already an assortment of brands such as Tata, Hyundai, MG, Maruti, and BYD in the four-wheeler electric vehicle segment offering a variety of vehicles at different price points in the domestic market.