Around 75 percent of individuals currently using feature phones have shown a keen interest in upgrading to smartphones that fall within the price bracket of $73 to $97, a recent study revealed on Friday.

The study, conducted by CyberMedia Research (CMR), points out that the main factors driving this shift include poor camera quality, the absence of modern apps, and restricted internet capabilities on feature phones.

CMR's research involved a comprehensive survey of 2,000 mobile phone users across various Indian cities including Amritsar, Bengaluru, Bhopal, Bhubaneswar, Coimbatore, New Delhi, Kochi, Nasik, Patna, and Varanasi.

According to the findings, a significant number of users, three out of four, are inclined to switch to smartphones, particularly those priced between $73 and $97.

The survey highlights that users of Indian feature phones dedicate on average three hours each day to making phone calls (87 percent), setting alarms (72 percent), and sending texts (62 percent).

It also discovered that a third of the users engage with apps like weather forecasts (47 percent), news (34 percent), and social media (24 percent).

The growing demand for feature phones that offer premium amenities signifies a transformative period in consumer behavior towards mobile technology.