Counterpoint Research's freshest worldwide best-selling smartphone compilation for the second quarter of 2024 unveils a significant triumph for the iPhone 15 over the Galaxy S24 Ultra.

The iPhone 15, being the most reasonably priced flagship in Apple's latest array, secured a commanding 4.1% share of the total smartphone sales over the three-month period.

In stark contrast, Samsung's pinnacle model, the Galaxy S24 Ultra, managed to garner only a 1.5% share of the global sales, trailing significantly behind.

This delineation between the two leading brands highlights a stark preference amongst consumers, leaning heavily towards Apple's offering.

The data provided by Counterpoint Research underscores the iPhone 15's overwhelming popularity and market demand, solidifying its position at the top.

Moreover, the stark disparity in sales performance underlines the competitive edge Apple has managed to secure with its iPhone 15.

Ultimately, the comprehensive analysis brings to light the shifting dynamics within the smartphone market, marking the iPhone 15's superiority in the face of stiff competition.