The smartwatch market in India witnessed a plateau in growth during the first quarter of 2024, indicating a significant shift in consumer behavior towards longer replacement cycles, according to latest research from Counterpoint.

This stagnation is attributed to the consumers' inclination to extend the use of their current devices, postponing the purchase of new models.

Despite the overall market slowdown, the high-end segment of the market saw Apple experiencing a substantial growth, tripling its sales figures thanks to the sustained interest in its latest offerings.

The Apple Series 9 and Apple Watch Ultra 2 were particularly popular, driving the majority of the company's premium segment growth.

On the other hand, Samsung managed to maintain its foothold in the market with its Galaxy Watch 6 series, which accounted for almost half of its total smartwatch shipments.

The research firm highlighted the resilience of premium brands amidst a challenging market environment.

It suggests a growing consumer preference for high-quality, feature-rich smartwatches, signaling a potential area for growth in an otherwise stagnant market.