The soon-to-be-held Galaxy Unpacked event is expected to raise the bar for all other flagship smartphones in the upcoming year, with the Galaxy S24 Ultra being Samsung's chance to shape the future of smartphones.

The Galaxy S24 Ultra anticipates embodying the proverbial really good phone benchmark, free of any glaringly obvious flaws and offering all the features that the Android user base has come to expect from Samsung's marquee phones.

By learning from the successes of the S23 Ultra and bringing necessary improvements to the S24 Ultra, Samsung shows an evolutionary approach to its Ultra series. Notably, the S24 Ultra is part of a larger Galaxy family, and as such, the quality of other models, such as the S24 and S24+, is crucial to its reputation.

Concerns have been raised about the discrepancy in performance between Snapdragon and Exynos chipsets amongst the lower-tier models. However, reassurances have been made that the S24 Ultra will exclusively feature the highly acclaimed Qualcomm Snapdragon 8 Gen 3.

Questions of AI integration will be addressed at the Galaxy Unpacked event, where the theme seems to be heavily veering towards a future of AI empowered smartphones. Previous experiments with AI such as the Samsung Gauss AI system and AI camera features hint towards this development.

Despite the competition from Google's Pixel devices, Samsung remains a trusted choice amongst consumers globally, therefore, has a wider reach in bringing AI to the markets. The impact and role of AI in Samsung's offerings will begin its journey with the S24 family and subsequently affect its A range and Galaxy Tabs.

Finally, Samsung is expected to delight its customers by extending software and security updates for seven years across the Galaxy S range, matching Google's similar customer-centric move. This future-focused commitment, combined with its endeavours in AI and the established brand trust, positions Samsung's Galaxy S24 to define the smartphone landscape in 2024.