The global smartphone market is forecast to decline sharply in 2026 as rising memory costs push up device prices and weaken demand, according to IDC and industry sources.
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0Apple posts a strong start in China with a 23 percent year over year rise in smartphone sales in early 2026 as industry headwinds press rivals and subsidies help sustain demand while memory costs weigh on pricing strategies.
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00Global memory scarcity is forecast to reduce smartphone shipments by about 13 percent in 2026 as AI driven demand for high bandwidth memory pulls DRAM away from consumer devices, with Apple expected to be less affected due to its tight supplier integration and design approach.
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00Huawei Central reports sustained momentum as Huawei outsells Apple for a sixth consecutive week in early 2026, with the Mate 80 driving January sales and Counterpoint as the cited source.
00January market results show declines across major Chinese mobile makers, with the market down twenty three percent and the iPhone as the sole growth driver.
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