According to leading Apple analyst, Ming-Chi Kuo, the technology giant could see a surge in its stock price in anticipation of new product releases scheduled in September. By 2023-2024, Kuo predicts Apple will dominate the smartphone industry, snatching the title of the 'world's largest smartphone brand'. Kuo, who is affiliated with TF International Securities-Financial Services Group in Asia-Pacific, has revealed that Apple is aiming for a shipment target of 250 million units for their latest iPhone by 2024. He believes that a 5-10% year on year increase in iPhone shipment for 2024 is a feasible estimation.

Kuo further ventured that Apple will potentially maintain its top position in the smartphone industry in 2024, considering Samsung's cautious market demand projection for the same year. Conversely, Samsung's smartphone shipment has reportedly been scaled down to 220 million units for the present year. Kuo says that if Apple does not alter its iPhone order target for the second half of 2024, they are expected to dispatch a staggering 220-225 million units in 2023. This will surpass Samsung in sales volume and confirm Apple as the leading smartphone producer.

A rise to the top of smartphone manufacturing could provide an all-round positive effect on Apple's ecosystem much to the delight of its patrons, Kuo anticipates. With the forthcoming release of the iPhone 15, he addressed concerns that supply chain issues may further impact shipment numbers. Comparing his projection of 80 million units against more apprehensive estimates of 70-80 million units, he spoke about the potential delay in iPhone 15 Pro Max shipments in particular.

Despite these apprehensions, Kuo asserts that mass shipments of the iPhone 15 Pro Max model is set to commence this week. Alongside this, Apple is also strategizing an increase in the shipment of older models simultaneously. He believes the market's overly cautious outlook on 2H24 iPhone/iPhone 15 shipments has led to an adjustment in the stock price. He posits, however, that this actually paves the way for a favorable trading sentiment in anticipation of new product launches.

Kuo concludes by flagging a plausible rebound in Apple's stock price in the near term. He confirms Apple's readiness to launch the next generation of iPhones next month. His robust coverage not only unleashes a positive outlook for Apple's prospects but also reassures the market that the tech giant continues to be a formidable force in the smartphone industry that’s here to stay.