Industry speculation suggests that Apple may outsell its competitors, including major rival Samsung, in the smartphone market by next year. There is growing excitement surrounding the speculated success of Apple's upcoming iPhone 15 series, due to launch next month. If projections are accurate, this development could result in the Cupertino-based tech giant becoming the leading player in the global smartphone market. Analysts are particularly enthusiastic about the new iPhones and eagerly anticipate the Pro Max variant, expected to introduce a periscope lens to Apple’s technology arsenal for the first time.

The projected sales of the iPhone 15 series could potentially catapult Apple ahead of Samsung to gain the top spot in the smartphone segment. The evidence supporting this possibility is the industry report due in 2024, which will take into account the major sales trends and statistics. Ming-Chi Kuo, a well-known Apple insider, has pointed out that Samsung's sales have dipped by 10 per cent in the previous year. The South Korean brand is projected to sell around 220 million phones in the coming 12 months.

Contrary to this, Apple's growth is expected to hit 10 per cent, with a total hypothesised sales volume of 250 million units in the same timeframe. Kuo suggests that the predicted design innovations and camera upgrades could stimulate greater consumer interest in the company’s product. This interest is projected to extend beyond the Pro variants and also cover the basic and Plus models of the anticipated iPhone 15 series.

Consequently, an ascension to the zenith of the market is likely to contribute positively to Apple's relationship with its shareholders. The shares are projected to see notable price appreciation, resulting in increased investor satisfaction. Therefore, it is hardly surprising that there is immense anticipation for the new iPhone series, with the industry on the edge of its seat waiting for the iPhone 15 lineup reveal.

Rumours suggest that all new iPhone models this year could feature the Dynamic Island notch. Additionally, the Pro version is expected to incorporate the powerful new A17 chip and feature upgraded cameras. However, some speculation suggests a potential rebranding of the iPhone 15 Pro Max as the Ultra, although this possibility remains uncertain. Regardless of conjecture, Apple’s impending release keeps the tech world eagerly awaiting confirmation of these exciting advancements.